As one of the important areas of organisations marketing mix, promotion takes on an important role in providing information about products and/or brands for a specific audience.

Backbone is equipped with tools and methodologies that enable the creation of marketing campaigns and promotion in the following means:

• Media (TV, Radio, Press and Internet)
• Other means (Sponsoring, sales promotion, merchandising, direct mail, etc.)

• Television, Radio, Printed and Internet advertising
• Mail marketing
• Paper marketing

• Increase in sales
• Brand equity creation
• Market positioning
• Competitive sales
• Creation of the corporate image